Kaseya’s four-step journey to “changing unit economics for MSPs” gathers pace

Kaseya, a leading provider of IT management software for managed service providers (MSPs), has been on a mission to “change the unit economics” for MSPs. In a recent interview with Channel Pro, CEO Fred Voccola shared the company’s four-step journey towards achieving this goal, which is now gaining momentum.

Step 1: Identifying the Problem The first step in Kaseya’s journey was to identify the problem that MSPs were facing. According to Voccola, MSPs have been struggling with declining profit margins due to the increasing costs of tools and labor. This has made it difficult for them to scale their businesses and invest in new technologies. Kaseya recognized that something needed to be done to address this issue and help MSPs become more profitable.

Step 2: Developing a Solution Once Kaseya had identified the problem, they set out to develop a solution. They launched Kaseya 365, a comprehensive suite of tools designed to help MSPs streamline their operations, improve efficiency, and increase profitability. Kaseya 365 includes a range of features such as automation, patch management, and IT documentation, all of which are designed to help MSPs save time and money while delivering better service to their clients.

Step 3: Building Adoption The next step for Kaseya was to build adoption of Kaseya 365 among MSPs. To do this, the company launched a major marketing campaign aimed at educating MSPs about the benefits of the platform. They also offered promotional pricing and other incentives to encourage early adopters. According to Voccola, the response has been overwhelmingly positive, with many MSPs already signing up for the platform.

Step 4: Expanding the Ecosystem The final step in Kaseya’s journey is to expand the ecosystem around Kaseya 365. The company is working to build a community of partners and integrators who can help MSPs get the most out of the platform. They are also developing new integrations with other tools and technologies to make Kaseya 365 even more powerful. Voccola believes that this will help create a more robust ecosystem that will benefit both Kaseya and its customers.

Conclusion Kaseya’s four-step journey to “changing the unit economics for MSPs” is well underway, and the company is seeing significant traction with its Kaseya 365 platform. By identifying the problem, developing a solution, building adoption, and expanding the ecosystem, Kaseya is helping MSPs to become more profitable and efficient. As the industry continues to evolve, it will be interesting to see how Kaseya’s journey unfolds and what new innovations they will bring to the table.