Putting the channel at the heart of the cloud marketplace economy

The cloud marketplace economy is booming, and at the heart of this growth is AWS Marketplace, Amazon Web Services’ (AWS) online storefront that allows customers to easily discover, purchase, and deploy software solutions and services. For partners, AWS Marketplace represents a huge opportunity to grow their businesses and expand their customer reach.

The benefits of selling through AWS Marketplace are numerous. Firstly, it provides partners with access to AWS’s vast customer base, which includes over 1 million active users across a wide range of industries and sectors. This means that partners can potentially reach a large number of potential customers who are already invested in the AWS ecosystem.

Secondly, selling through AWS Marketplace allows partners to take advantage of AWS’s robust billing and payment infrastructure. Customers can purchase solutions and services through a single platform, making it easier for partners to manage their sales and billing processes. Additionally, AWS Marketplace provides partners with detailed analytics and reporting tools, enabling them to track customer engagement and optimize their sales strategies.

Thirdly, AWS Marketplace listings are integrated into the AWS Management Console, which means that customers can easily discover and deploy solutions and services directly from the console. This streamlined process makes it easier for customers to adopt new solutions and services, and increases the visibility of partner offerings.

Fourthly, AWS Marketplace offers partners a range of go-to-market support, including marketing and sales resources, training, and technical support. This support enables partners to effectively promote their solutions and services to potential customers, and ensure that they are well-equipped to meet customer needs.

Finally, selling through AWS Marketplace allows partners to differentiate themselves from competitors by offering unique solutions and services that are specifically designed for the cloud. By leveraging AWS’s robust platform and services, partners can create innovative solutions that are not possible with traditional on-premises infrastructure.

Given these benefits, it is clear that now is the time for partners to seize the opportunity presented by AWS Marketplace. To make the most of this opportunity, partners should consider the following strategies:

1. Develop high-quality solutions and services that are specifically designed for the cloud. By leveraging AWS’s platform and services, partners can create innovative solutions that meet the unique needs of cloud customers.
2. Optimize their AWS Marketplace listings for maximum visibility and discoverability. This includes using relevant keywords, creating detailed and compelling product descriptions, and utilizing high-quality images and videos to showcase their solutions and services.
3. Take advantage of AWS’s go-to-market support resources, such as marketing and sales collateral, training, and technical support. This will help partners effectively promote their solutions and services to potential customers.
4. Engage with the AWS community and build relationships with key stakeholders, including AWS sales and technical teams, as well as other partners. This will help partners stay up-to-date on the latest AWS technologies and trends, and enable them to collaborate effectively with AWS and other partners.
5. Focus on providing excellent customer service and support. By delivering high-quality solutions and services, and providing timely and effective support, partners can build strong relationships with their customers and differentiate themselves from competitors.

In conclusion, AWS Marketplace represents a huge opportunity for partners to grow their businesses and expand their customer reach. By developing high-quality solutions and services, optimizing their listings, utilizing go-to-market support resources, engaging with the AWS community, and focusing on excellent customer service, partners can seize this opportunity and succeed in the cloud marketplace economy.